Hotel bookings for the upcoming Easter holiday are up significantly over the same period last year, according to data from SiteMinder.
The Dallas-based hotel distribution and revenue platform found a 16.8 percent increase when comparing bookings at the same properties across nine markets 30 days before Easter in both 2024 and 2025. According to SiteMinder, the data reveals not only stronger demand, but travelers securing their accommodation earlier and increasingly looking beyond their native countries.
In addition, SiteMinder’s data shows that, as of March 18, U.S. hotels had experienced a 14.98 percent increase in reservations for the Easter long weekend, compared to the equivalent period in 2024, corresponding to an average of 3.6 extra bookings for each of these properties.
Ups and Downs
While booking volumes and lead times are on the upswing, the average stay length for Easter 2025 has declined by 3.43 percent, falling from 2.33 to 2.25 days globally. This shift is occurring alongside changes in traveler origins. The same is true in the U.S., with the average length of stay falling to 2.24 days, down 3.86 percent from 2.33 days in 2024.
An increase in the proportion of international guests is also evident in all analyzed markets, except for Australia, when comparing completed stays from Easter 2024 with current bookings for Easter 2025. This is another global tendency reflected in the U.S., with international bookings for the period having increased to 41.4 percent of all bookings, compared to 23.94 percent in 2024.
"With Easter falling later this year than in 2024, we’re not just seeing stronger travel demand—we’re seeing travelers rethink how they plan," James Bishop, VP ecosystem and strategic partnerships at SiteMinder, said in a statement. "Earlier bookings and a rise in international travel are shaping this year’s trends, with the later holiday creating more favorable conditions in many regions. But flexibility remains key—historically, domestic travelers tend to book closer to arrival, meaning the final guest mix and pricing dynamics could still evolve in the coming weeks."
Average Daily Rates
The data also reveals contrasting ADR trends across markets. Two-thirds of analyzed destinations are seeing year-on-year ADR growth for the Easter long weekend, with Portugal and Spain again leading with a 13.7 percent and near-8 percent increase, respectively. Conversely, ADR at U.S. hotels for the same period is down 3.41 percent—from $328.23 to $317.05—compared to Easter 2024. Mexico is experiencing an 11 percent decrease, and U.K. hotels are seeing a 2 percent decline.
“It’s encouraging to see improved demand for the Easter weekend at U.S. properties, with earlier bookings and a notable increase in international travelers. While this momentum speaks to a confident travel market, ADR remains a challenge not just in the U.S., but across the region,” Bishop concluded.