In an effort to create a new visual identity, Mandarin Oriental has partnered with Pantone to create a bespoke shade known as Mandarin Oriental Celadon Green.
Drawing inspiration from the ancient art of celadon ceramics, Mandarin Oriental Celadon Green embodies serenity, sophistication and the quiet elegance that defines the brand, according to the company. Developed in collaboration with the Pantone Color Institute, the partnership is designed to bring added meaning and creative credibility to the Mandarin Oriental brand refresh announced earlier this year. The new color encapsulates Mandarin Oriental’s heritage, while signaling a bold evolution in the guest experience, according to the Hong Kong-based luxury brand.
“Mandarin Oriental Celadon Green is more than a visual signature, it is a symbol of our brand’s evolution. This collaboration with Pantone bridges our storied heritage with a modern sensibility, offering a coherent and compelling identity that connects every touchpoint of the guest journey,” Alex Schellenberger, chief brand and marketing officer of Mandarin Oriental, said in a statement.
“Color is a powerful storyteller,” Laurie Pressman, vp, the Pantone Color Institute. “In creating Mandarin Oriental Celadon Green, we sought to encapsulate the brand’s essence, its rich cultural roots, its contemporary elegance and its dedication to creating immersive environments that resonate with guests worldwide.”
Going For The Green
Rooted in Asian craftsmanship and cultural symbolism, the Celadon Green shade is designed to act as a unifying visual thread across Mandarin Oriental’s global portfolio. With Pantone’s expertise, Mandarin Oriental has translated its storied identity into a single, signature hue, which is an emblem of elegance and timeless distinction that will quietly connect every element of the guest journey, according to the company.
A series of initiatives inspired by Celadon will unfold globally, such as a limited-edition collaboration with lifestyle and travel brands, presenting bespoke athleisure and luggage collections in the signature Mandarin Oriental Celadon Green; an exclusive collaboration between Sunspel and Mandarin Oriental Hyde Park, London, presenting a limited-edition interpretation of Sunspel’s Classic T-shirt in the signature Celadon Green, celebrating British luxury, timeless design and shared values of craftsmanship and sustainability. Other initiatives include culinary creations from The Mandarin Cake Shop featuring celadon-inspired pastries and mooncakes, as well as a traveling Mandarin Oriental Celadon Green chip, appearing in key cities including Hong Kong and London.
Following the official launch of Mandarin Oriental Celadon Green, the company noted there will be further partnerships and immersive guest experiences to be revealed throughout the year.