Choice Hotels International opens its 70th Clarion Pointe hotel in Milwaukee, Wis. as the company continues to invest in its midscale portfolio. With 43 additional hotels in the pipeline and 27 expected to open this year in cities such as Galveston, Texas and Gettysburg, Pa., Clarion Pointe has a flexible and low-cost conversion approach, according to the company.
"The remarkable growth of Clarion Pointe underscores its strong appeal and distinctiveness to both travelers and hotel owners in the highly competitive midscale segment," Cathy Hartman, vice president, brand strategy, Choice Hotels, said in a statement. "With an ever-expanding pipeline and an increasing number of openings in key markets, Clarion Pointe has proven to be a smart and cost-effective choice for owners looking for a brand that puts a finer point on an affordable travel experience—something travelers are increasingly seeking."
Clarion Pointe was launched in 2018 to meet economically savvy customers' growing preference for select-service hotels that deliver sleek and elevated essentials. Clarion Pointe was developed as an extension of Clarion, one of its longest established brands, allowing owners to benefit from strong brand awareness as well as Choice's renowned franchise success system.
Clarion Pointe hotels have modern design touches, curated food and beverage offerings—including premium coffee and tea, nutrient-focused breakfast items, and a marketplace with elevated beverages and small bites—along with modern fitness essentials and on-demand TV casting.
Choice Hotels has advanced technological tools, including choiceEDGE guest reservation platform and the choiceADVANTAGE property management system, which help owners effectively manage room rates, distribution channels and inventory.
The company has recently partnered with the innovative digital platform Bridge to help provide new and existing Choice hotel owners with access to affordable financing solutions.