Hilton has signed a branding and management agreement with Wine Country Hospitality Partners LLC—a partnership between Mark Harmon, Robert Radovan and Tim Sparapani—for the new build Waldorf Astoria Texas Hill Country and Waldorf Astoria Residences Texas Hill Country, marking the debut of Waldorf Astoria Hotels & Resorts in the state.
Expected to open in 2027 in Texas Hill Country, the luxury resort will be less than two hours from Austin and San Antonio. Managed by Hilton, the property will encompass 60 hotel guestrooms and suites, 37 branded multi-bedroom resort villas eligible to participate in a hotel rental program as 74 additional keys, and 50 branded private residences. The resort will also include five food and beverage concepts, an 11,000-square-foot spa and fitness center, two resort-style pools and more.
“Waldorf Astoria Texas Hill Country’s signing marks a monumental milestone for Hilton and is integral to both our growth in the state, which represents Hilton’s largest hotel portfolio in the U.S., and Hilton luxury brands portfolio expansion across the Americas,” Amy King, vice president, luxury and mixed-use development, Hilton, said in a statement. “Conrad Hilton’s legacy in the hotel business began in Texas more than 105 years ago, and working alongside incredible owners, we’re proud to deliver on Conrad’s vision as we introduce our distinguished luxury hotel and residential portfolio in the destination.”
Located less than one mile from downtown Fredericksburg, Waldorf Astoria Texas Hill Country will provide a central location for visitors looking to indulge in the beauty of Texas Hill Country—the most popular wine-tasting destination in the state, the second most visited wine country in the United States and home to over 100 wineries.
Designed in collaboration between Studio CABAN, FAB Studio, TIPLER Group, Studio Outside and Paul Duesing Partners, the resort will feature authentically Texan design elements with sprawling views of the surrounding Hill Country and multi-room resort villas catering to individual residents and available for guest rentals, with private plunge pools, outdoor courtyards and specialty programming.
“Throughout my career, I’ve always looked to create destinations with a true sense of place that invite in new and tenured patrons to experience it through a new lens,” said Mark Harmon, developer, Waldorf Astoria Texas Hill Country. “With Waldorf Astoria Texas Hill Country, we’re drawing upon the unique architecture and history of Fredericksburg to create a new experience that opens this budding wine destination to travelers and future residents—drawing a spotlight to the area as a whole and all that makes it unique.”
At the resort, there will be five food and beverage experiences including an all-day dining restaurant, specialty restaurant, bar and lounge, pool bar and convenient grab-and-go juice bar. The resort will have more than 11,000 square feet of spa and fitness facilities, including 10 treatment rooms and sports courts. There two pools while younger travelers can enjoy a day at the Kids Club. Ideal for corporate retreats, meetings and celebrations of all kinds, Waldorf Astoria Texas Hill Country will feature approximately 6,000 square feet of indoor meeting space, including a 4,000 square foot event barn and more.