This year's The Hospitality Show's welcome reception will kick off the show on Monday, Oct. 28 at 7 p.m. at the Tobin Center for the Performing Arts. Sponsored by DIRECTV HOSPITALITY, the event kicks off the show with a Dia de Los Muertos-themed reception. This dynamic celebration sets the tone for the rest of the show, creating an engaging environment for attendees to meet and mingle.

Did you know that San Antonio hosts some of the largest Day of the Dead celebrations in the country? Rooted in rich Mexican heritage, this beautiful holiday honors life, memory and cultural legacy.

Due to high demand and limited capacity, registration is required. Register for The Hospitality Show and RSVP now to secure your spot. The deadline to RSVP is Friday, Oct. 11. The Welcome Reception is open to all pass holders for The Hospitality Show on a first-come, first-served basis. All attendees must be 21+.

Tailored to empower hospitality owners, operators and innovators, The Hospitality Show 2024 aims to drive profitability by delivering crucial content, innovative solutions and unparalleled networking opportunities. With over 15 hours of dedicated networking, 400+ solutions providers and more than 70 industry-leading speakers, attendees will have ample opportunity to gain valuable insights and make meaningful connections.