Nearly a year after he stepped down as CEO of Aimbridge Hospitality, Mike Deitemeyer is joining Rockbridge Holdings as executive vice president, with plans to lead the company’s luxury lifestyle development.
In addition to EVP of Rockbridge Holdings, Deitemeyer will be president of Rockbridge’s development division and lead strategic affiliates beginning with its newest acquisition, ZaZa Hotels and Resorts.
Deitemeyer has been at the forefront of large-scale public-private investments in U.S. hospitality, including projects that brought experiential travel to large-box hotels in urban markets. Additionally, he played a pivotal role in Omni's evolution into the resort space, steering more than $1 billion in investment.
"When I think about people in the space that are innovative and like-minded," Deitemeyer said in a statement, "Rockbridge was a natural fit."
Deitemeyer joins Rockbridge at what the company calls a “significant moment” in its evolution. "Mike is a special talent and truly a great fit," Rockbridge CEO and co-founder Jimmy Merkel said. "Mike and I have been close for a long time so we have a real trust, shared vision and mutual respect. I couldn't be more optimistic."