Dreamscape Hospitality has appointed hospitality veteran Matt Greene to the position of executive VP to oversee the Dallas-based management company’s new luxury and lifestyle division.
“We’re honored to welcome Matt Greene to the Dreamscape team,” Adam Patenaude, president of Dreamscape Hospitality, said in a statement. “He is a proven leader with a passion for curating unique hospitality experiences and a history of operational excellence, making him the perfect fit for the organization. The creation of our luxury & lifestyle division marks a pivotal moment in our company’s evolution, and Matt’s appointment ensures we have a seasoned, visionary executive at the helm to guide our next phase of growth.”
Most recently, Greene was executive VP of luxury residences at Highgate, where he led operations for the company’s Florida & CALA regions and created a new division of luxury & lifestyle residential to grow the portfolio of condo-hotels and branded residential assets. Before that, he spent more than a decade with Aimbridge Hospitality and Evolution Hospitality, where he eventually became executive VP, operations, Lifestyle Hotels.
“Joining Dreamscape represents an exciting opportunity to build something differentiated in the continuously evolving luxury and lifestyle space that focuses on unique experiences and F&B offerings,” Greene said. “Dreamscape has built a reputation for forward-thinking hospitality, and launching this division signals a clear intent to grow with purpose. I’m excited to build on the company’s momentum and create value for owners through elevated, lifestyle-focused experiences.”