Throughout the year, Hotel Management looks back on our Forty over 40 class for their takes on what’s going on in hospitality. This look back is sponsored by DIRECTV HOSPITALITY.
Look to Hotel Management’s January 2025 issue for this year’s Forty over 40.
We asked this year’s class what is the biggest concern or threat facing the success of the global hotel industry?
Carol Davies, senior vice president of commercial strategy, Driftwood Hospitality Management
Oversaturation in certain markets coupled with rising costs of doing business. We are seeing record high ADRs with no sign of a slow down on the horizon. However, in certain markets, the question is how much more can they bear? With so much new supply in the market, especially brands that aren’t as well known, our hotels are being undercut by these hotels who are trying to get new customers in the door by offering much lower price points. We have shifted our focus to be less reliant on occupancy and push rate, sometimes at the expense of occupancy. We have gone 12 months out and put fences around dates that we know we need to protect while still maintaining rate integrity on dates with less demand. Overall, the outcome is still a positive RevPAR growth resulting in great returns for our ownership.
Mauri Berry, vice president of marketing and digital strategy, Remington Hospitality
The impact of the global economy, particularly fluctuations in the value of the dollar. These fluctuations can significantly influence the industry’s ability to drive and capture international travel, making it harder for hotels to attract guests from overseas. Adapting marketing strategies to emphasize value and appeal to international travelers will therefore be crucial.
John Bersch, senior vice president of hotel operations, FCL Management
The biggest threat is the increasing pressure on sustainability and the environmental impact of operations. Hotels must adapt by adopting sustainable practices, reducing carbon footprints and investing in energy-efficient technologies. We need to balance profitability with responsibility to ensure long-term success.
Tiffany DiPasquale, district executive director of sales, Hotel Drover, Exchange Hotels Management
The rise of online platforms offering alternative accommodations, such as vacation rentals and home-sharing services, poses a challenge to traditional hotels. These platforms often provide diverse options at competitive prices, impacting hotel occupancy rates. I feel we can combat this by ensuring our hotel/hotels are providing amazing guest experiences that set up a part and stake our claim in the market as the place to be.
Daniel del Olmo, president, Sage Hospitality Group
The biggest challenge facing the global hotel industry today is attracting and nurturing top talent. As the industry continues to evolve, delivering exceptional guest experiences requires a workforce that is not only skilled but also motivated and engaged. The competition for talent has never been fiercer, and the ability to recruit, retain and develop high-performing individuals is critical to sustained success. Hotels must prioritize creating a strong, inclusive and purpose-driven culture—one where associates feel they truly “belong.