Lark, the development and management company encompassing multiple boutique hospitality brands, appoints Amber Asher to its board of directors. As former Standard International CEO, Asher brings decades of experience scaling bold, design-driven hotel brands and leading transformative growth strategies. Asher joins Lark’s Founder and Chairman Rob Blood; CEO Peter Twachtman; and Creative Director Megan Kennedy; as well as Mike Scott, Managing Partner at Thayer Investment Partners, on the board.
Recognized among the 50 Most Important Women in Travel (Wonderlust), 100 Most Influential in Global Hospitality, Asher received the 2022 Independent Lodging Congress “Start Something Award.”
“I have long admired Amber Asher as a visionary in our field,” Blood said in a statement. “It’s an honor to join forces with her, especially at this pivotal moment in our company’s lifespan. After nearly doubling our portfolio in the last 12 months, we’re eager now more than ever to pull knowledge and inspiration from one of the hospitality industry’s most innovative thinkers.”
Founded in 2012, Lark’s branded hotel collections include its signature Lark Hotels, Bluebird by Lark, Blind Tiger Guest House, AWOL and Life House. The group also manages independent hotels throughout the country and across a diverse range of markets. Lark combines a tech-forward ethos, hands-on development expertise, and people-first culture to maximize profitability for small to mid-sized hotels.
“I’ve been extremely impressed with Lark’s ability to blend thoughtful design, operational excellence, and local storytelling at scale,” said Asher. “I’m excited to support their next chapter of growth.”