Now Now NoHo, a newly introduced sleeper cabin hotel, has debuted in New York City as a boutique experience for solo travelers.
Now Now NoHo offers 180 small, but thoughtfully designed sleeper cabins that combine the nostalgia of European train cars with the ingenuity of Japanese capsule hotels, according to the. Starting at $125 a night, the hotel, located at 338 Bowery, is being positioned as an affordable way to explore New York City.
“We’ve created an experience where travelers can immerse themselves in the energy of the city while enjoying a comfortable, design-forward, and community-driven stay. It’s a space that invites exploration—both of the self and of the world around you," said Phil Hospod, founder and CEO, Dovetail + Co., which owns the hotel. “Now Now NoHo is more than just a place to sleep—it’s a gateway to discovery, connection, and the best New York has to offer.”
The hotel’s design, crafted by New York-based Islyn Studio, is inspired by the vivid world of dreams, with interiors that blur the line between reality and possibility, according to the company. Guests have access to communal spaces, curated experiences, and a calendar of events designed to encourage connection and exploration.
Each single-occupancy cabin is designed with features that include a custom Wright mattress, Garnier-Thiebaut linens, Brooklinen robe, a sound machine to enhance sleep, and Now Now NoHo-branded amenities including an eye mask, earplugs, and slippers.
The hotel is committed to leveraging technology for a seamless guest experience, offering a pre-arrival self-check-in through mobile app, in addition to check-in kiosks in the lobby. The lobby also has a retail area offering Now Now NoHo-branded merchandise.