Wyndham Hotels & Resorts outlined its accomplishments for 2024.
According to a recent McKinsey study, travel spending reached its highest level last year since 1960—driven by consumers’ shifting preferences for experiences over material goods. And it’s a trend poised to continue. The U.S. Travel Association projects travel spend to grow ~4 percent to $1.35 trillion in 2025. At the same time, the International Air Transport Association expects global air travel to reach a record-breaking 5.2 billion passengers in 2025—up ~7 percent from 2024.
Driving Growth
Wyndham saw continued global growth in 2024, adding a new brand, expanding its presence in key markets and building on its footprint in key segments like extended-stay.
Among the highlights, the company:
- Opened its first ECHO Suites Extended Stay by Wyndham hotels. Early locations are seeing daily occupancy rates as high as 80 percent within weeks of opening. ECHO now makes up 14 percent of the company’s development pipeline.
- Expanded its offerings in the extended-stay segment with new upscale offerings, including the launch of WaterWalk Extended Stay by Wyndham, its 25th brand, and the introduction of Wyndham Residences in the U.S., a new tier within its namesake Wyndham brand.
- Strengthened its portfolio in key countries where it holds a significant presence, including the U.K., India, Türkiye and Mexico, while introducing 12 of its brands into a combined 22 new markets. The company also announced an exclusive agreement to introduce its Microtel brand in India, targeting 40 open hotels by 2031.
- Joined forces with international lifestyle hospitality group sbe to introduce HQ Hotels & Residences, a new “smart lifestyle” brand affiliated with Registry Collection Hotels. Focused on dining, nightlife and wellness, the brand opens its first hotel in Antigua this quarter: Hodges Bay Resort and Spa, a HQ Luxury Resort and Residences.
Wyndham also invested in tools, solutions and technology:
- Introduced Wyndham Connect, helping hotels increase revenue and curate personalized guest experiences via AI-generated messaging, upsells, mobile check-in and check-out and mobile tipping. Approximately 2,000 hotels in North America are regularly engaging with the tool, and the company said these hotels are seeing “significant incremental revenue” as a result.
- Refreshed its Wyndham Business platform, anchored by the new Wyndham Rewards Business, a B2B extension of Wyndham’s top-rated rewards program. The re-imagined program offers rich savings and rewards, streamlined billing, membership upgrades, easy point management and more.
- Expanded its BOLD by Wyndham and Women Own the Room programs—promoting industry mentorship via Accelerator Circle and unlocking third-party financing solutions via investment firm Lafayette Square. Together, BOLD and Women Own the Room have resulted in more than 100 deals with nearly 40 hotels now open.