Brittain Resorts & Hotels, in partnership with EOS Hospitality, has invested more than $58 million in renovations at three of its properties in Myrtle Beach, S.C.: Caribbean Resort & Villas, Ocean Reef Resort and Compass Cove Resort.
“Myrtle Beach is rapidly transforming into a destination known for elevated and unforgettable experiences, and we are proud to be part of that evolution," Patrick Norton, chief marketing officer of Brittain Resorts & Hotels, said in a statement. "Our goal is to offer the quality standards and reliability of branded hotels with the distinctive charm and extensive amenities of independent resorts. This approach ensures we deliver a truly unique and unparalleled experience that reflects the best of what Myrtle Beach has to offer.”
At Caribbean Resort & Villas, the $20 million renovation has revitalized rooms in the Dominican and Cayman buildings, as well as the lobby and common areas. At the same time, a new "Grab & Go" market will provide food and supplies.
Ocean Reef Resort, benefitting from a $15 million transformation, has refreshed its towers with sleek finishes and modern touches in the guestrooms. Common areas will also be updated.
The most extensive investment at over $23 million was dedicated to Compass Cove Resort, where every building has undergone a renovation. The lobby and shared spaces have been reimagined to promote connection and relaxation.
Renovations began in October and are expected to be completed by April, with all resorts remaining open during this time.
Brittain Resorts & Hotels has more then 4,700 rooms, suites, and condos in its portfolio. The company currently operates 30 hotels and resorts and more then 40 restaurants and bars within the United States.