IHG Hotels & Resorts' Crowne Plaza Hotels & Resorts has renovated several hotels across the U.S.
Crowne Plaza’s New Modern design style establishes defined zones for productivity, restoration and collaboration among its public and guest spaces. Guestrooms are designed to promote a smoother transition between work and relaxation. New Modern communal areas have groupings of designated public and private work and leisure areas along with food and beverage options.
“As the once firm lines between business and leisure travel blur further, Crowne Plaza remains a trusted leader at the forefront of serving the new blended traveler," Ginger Taggart, vice president, brand management—Global Premium Brands, IHG Hotels & Resorts, said in a statement. "Our latest design approach introduces more inviting gathering spaces that inspire connection and enable guests to balance business and social interaction. This transformation of our estate further strengthens the Crowne Plaza offering, and we’ll continue to explore avenues to welcome guests and communities while optimizing return potential for owners.”
IHG forecasts that 70 percent of Crowne Plaza’s Americas estate will have updated designs by the end of 2025.
Updated Properties
Following a comprehensive renovation, Crowne Plaza Virginia Beach (Va.) Town Center’s 148 guestrooms include updated furnishings while its public spaces—including the lobby, meeting areas and pool—also underwent a redesign. The property, owned and managed by National Hospitality Services, also added the onsite Flagship Restaurant & Lounge.
Crowne Plaza Louisville (Ky.) Airport Expo Center recently finalized a full-scale renovation under the direction of owner Al J. Schneider Company. All 588 guestrooms now have modernized furnishings and updated design elements, while public areas include dining concepts ranging from the Al’s Table restaurant and The Lobby Bar to a grab-and-go market.
Crowne Plaza Seattle—Downtown wrapped a multiphase renovation at the end of 2024. The project included updates to the hotel’s exterior, lobby and dining spaces along with its 418 guestrooms.
Crowne Plaza Niagara Falls (N.Y.) Riverside joined the Crowne Plaza system in late 2024 along the Niagara River. The first phase of the conversion, overseen by owner Merani Holdings, included a revamp of the hotel’s public spaces and 141 guestrooms, with additional enhancements planned during the next two years.
Crowne Plaza Orlando—Downtown recently completed a multiyear renovation project under the guidance of owner and management company Vista Hospitality Group. The first stage included updates to the property’s 227 guestrooms. Highlights of the second and final phase included upgrades to its public spaces, exterior, restaurant and lounge areas.
As of the end of Q3 2024, the Crowne Plaza brand has more than 400 properties open. The brand’s accelerated growth plan includes the addition of more than 36,000 rooms—the third most planned for any IHG brand—across nearly 150 hotels worldwide in the coming years, which will expand its current system size by more than 35 percent. These include a 22-story hotel in New York City’s Times Square projected to open in spring 2025, a forthcoming 230-room hotel along Mexico City’s famed Avenida de los Insurgentes and a harborside property in Saint John, New Brunswick, Canada.