Benchmark Resorts & Hotels—a collection of independent properties by Pyramid Hospitality—has forged a partnership with 4ocean to remove a minimum of 10,000 pounds of ocean trash and plastic from global waterways in celebration of Earth Day 2025.
Kicking off just ahead of Earth Day (April 22) and continuing through 2025, a dozen of Benchmark's coastal properties will roll out experiences that encourage guests to explore and enjoy the local waters while supporting cleanup around the globe.
"Benchmark's more than 50 independent resorts and hotels create unique guest experiences inspired by the destinations they are in," said Evan Crawford, vp, marketing for Pyramid's Benchmark Resorts & Hotels portfolio, in a statement. "Our partnership with 4ocean allows us to do that in a way that also benefits our global community and supports the preservation of waterways across the world. We're proud to collaborate with the 4ocean team as they take impactful steps to protect our oceans and rivers, which are among the most integral parts of our lives."
Benchmark will help champion 4ocean's mission by contributing $10 per room night when guests book a dedicated experience at its participating resorts and hotels, which equates to a total of 10 pounds of plastic and trash removed per night.
"Partnering with Benchmark Resorts & Hotels is an exciting step forward for 4ocean as we bring ocean conservation into the hospitality space," said Alex Schulze, co-founder of 4ocean, an ocean clean-up company and Certified B Corporation. "This partnership shows how businesses can create meaningful change by connecting guests to the mission of protecting our oceans. By linking incredible travel experiences with tangible impact, Benchmark is setting a standard for how the industry can lead the way toward a cleaner, healthier future for our ocean."
Benchmark Resorts & Hotels' participating in the promotion include Boston Harbor Hotel, Boston, Massachusetts; Cambridge Beaches Resort & Spa, Bermuda; Chaminade Resort & Spa, Santa Cruz, Calif.; Chatham Bars Inn, Chatham (Cape Cod), Mass.; Costa d’Este Beach Resort & Spa, Vero Beach, Fla.; Inn at Perry Cabin, St. Michaels, Md.; Naples Grande Beach Resort, Naples, Fla.; The Sanderling Resort, Duck (Outer Banks), N.C.; Spruce Point Inn, Boothbay Harbor, Maine; The Shores Resort & Spa, Daytona Beach Shores, Fla.; Wayfinder Newport, Newport, R.I.; and Wayfinder Waikiki Waikiki, Hawaii.