Shining a spotlight on its four extended-stay brands, Choice Hotels International has debuted two marketing campaigns designed to boost brand awareness and drive bookings.
Choice Hotels has over 550 extended-stay locations open, 51 under construction, and more than 350 in the pipeline through its four brands: Everhome Suites, MainStay Suites, Suburban Studios and WoodSpring Suites. The ‘Stay in Your Rhythm’ campaign is focused on all four brands and is designed to show guests how they can keep up with daily routines. Meanwhile, the Woodspring Way highlights the genuine hospitality and friendly service WoodSpring Suites staff deliver to its guests, according to the company.
"As leaders in the extended stay segment, Choice Hotels has long understood that this category is unlike any other in the hospitality industry, defined by distinct guest expectations that we continuously strive to exceed," Noha Abdalla, chief marketing officer, Choice Hotels, said in a statement. "These first of their kind campaigns reflect our extensive understanding of why people stay longer from work assignments and relocations to life transitions and personal journeys. No matter the reason, we know our guests aren't looking to escape their routines, they're looking to maintain them. That's why we take pride in our unique position to offer guests what matters most: consistency, comfort and connection."
Research-driven
The Bethesda, Md.-based brand company noted that both campaigns are driven by in-depth research and guest feedback showing that travelers value efficiency, cleanliness, good value and flexibility during their stay. The campaigns will run through the rest of the year and into 2026, across various channels including paid social media, ConnectedTV, digital display and online video.
The "Stay in Your Rhythm" campaign underscores the company’s commitment to helping business and leisure travelers maintain their routines with in-room kitchens, guest laundry, fitness centers and pet-friendly options available at all four of Choice Hotels' extended-stay brands. The campaign celebrates guests' ability to maintain their daily rituals, like brewing their morning coffee, cooking their favorite dinner, walking the dog or doing a workout during extended stays.
"The WoodSpring Way" campaign highlights the passion and genuine care property teams have for travelers, going above and beyond to ensure their guests have the comforts and conveniences of home during their stay. The featured general managers—spanning Chicago, Denver, Atlanta and Orlando—take pride in creating a home-like atmosphere and treating every guest, pets included, like family, according to the company.