Accor has developed a new digital meetings and events ecosystem designed to maximize the ongoing expansion and support of its group business.
The new platform will unite over 5,600 Accor hotels and resorts worldwide, featuring an inventory of 2.5 million square feet of event space and more than 800,000 guestrooms. The platform will provide a self-serve option for clients to view and book event space, guestrooms and sales and catering services.
The integration of sales and catering will be a key advantage for meeting planners and business clients, as well as the link to Accor’s loyalty program All Accor, for the opportunity to earn and access rewarding membership benefits, according to the company.
“At Accor, we are fortunate to collaborate with best-in-class technology providers who are helping us create a seamless and efficient user experience,” Julien Houdebine, chief sales and revenue officer, Accor, said in a statement. “Through this new digital Meetings & Events ecosystem, Accor’s entire event inventory will become more visible, accessible, and appealing. Our venues will be recognized as top destinations to gather with colleagues, clients, friends, or family. This digital transformation aligns with recent research from Accor highlighting that in-person meetings are more valued than ever.”
Meeting Package—the online central reservation system for booking Accor meetings and events space—will be used as the backbone of this future platform, connecting listed sales & catering tools to the Accor website and external third-party channels.
Key Partnerships
The meetings and events ecosystem is also being developed in collaboration with several established technology providers. Accor has selected Oracle OPERA Cloud Sales and Event to maximize the ongoing expansion and support of its meetings and events business.
Sales and Event Management is an integrated component of Oracle OPERA Cloud, Accor’s chosen property management system that unifies all of its hotel departments. Sales and Events Management will be offered in three versions: Premium for luxury hotels as well as large meetings and events properties; Standard for small and medium hotels; and an Essential version will be offered to cover hotels that manage accommodation only groups.
“Hotels need to be able to maximize revenue on the increasing demand for meeting and event spaces,” said Alex Alt, executive vice president and general manager, Oracle Consumer Industries. “Whether professional event planners are selecting from options around the globe, to those looking to host a small event at a local hotel, Oracle Cloud will help make it easier for clients to find and book the ideal venue from Accor’s extensive portfolio.”
The company has also partnered with technology providers Backyou, iVvy and Amadeus. This global website will be available as a pre-launch version in late 2025 with initial functionality for sales teams connected to Salesforce and online booking for small accommodation groups of up to 30 guestrooms. In early 2026, a more comprehensive suite of features will be introduced, including online booking for meeting rooms and residential seminars, guestrooms and meeting rooms, as well as connectivity to external channels.