The Bally's Baton Rouge Hotel has selected a comprehensive suite of Agilysys solutions to power guest and staff experiences across its completely transformed property. Slated to open in the fall of 2025, pending approval from the Louisiana Gaming Commission, the property—formerly known as the Belle of Baton Rouge Hotel—is located in downtown Baton Rouge, La. The complex will have 25,000 square feet of Vegas-style gaming, a sports lounge, an upscale cocktail lounge and casual and fine dining and a complete renovation of the 242-room, 10-story hotel, which recently reopened.
“As we revitalize the Bally’s Baton Rouge Hotel, we want to ensure that the software and technology on the property is the best in the market,” Daniel Hutchinson, director of hotel operations, said in a statement. “After carefully evaluating all the options, we determined that Agilysys is the right partner for us. We want state-of-the-art technology fully and easily integrated across our property, putting the guest at the center of everything we do and empowering our staff to ensure that all who visit have amazing, memorable experiences.”
The property is implementing 11 Agilysys solutions designed to share data and streamline workflows across staff and guest interactions throughout the property, according to the company. In addition to foundational PMS and POS functionality, the property will use Agilysys software for: booking rooms and experiences across a stay and presenting reservations in a single itinerary visible to guests and staff; digital marketing for communication before, after and during stays; as well as managing service delivery, including enabling digital communication between guests and service staff. The other solutions include managing contactless payments and secure, paperless digital credit authorization; the ability for guests to manage a variety of experiences through their mobile phones, including check-in and check-out, digital key access, ID verification, messaging with staff and on-demand food and beverage ordering; digital document management and signature capture; and gift card creation and management.
“It is inspiring to partner with properties such as the Belle of Baton Rouge that embrace state-of-the-art innovation while also honoring their rich history,” said Darren Student, vp of gaming for Agilysys. “This comprehensive technology transformation will enable the property to deliver exceptional experiences that blend modern convenience with the unique charm that has created a beloved Louisiana landmark. Working with the property team to equip their reimagined entertainment and lodging vision with modern, flexible technology has been a pleasure, and we look forward to everyone enjoying a revitalized Belle of Baton Rouge when it re-opens this year.”
A key factor in choosing Agilysys technology was the ability to leverage the integrated nature of multiple solutions to eliminate data silos and enable consistent guest service across all touchpoints on the property, according to the company.