Cendyn promotes Yakesh Arora to CTO

Cendyn has promoted Yakesh Arora from senior vice president of global engineering to chief technology officer. Arora is an entrepreneurial CTO with a track record in developing cutting-edge, scalable products for clients, resulting in significant increases in revenues and margins. He successfully built, managed, and trained multiple teams to deliver industry-first projects, increasing both market share and revenues.

Arora has spent nearly 25 years in technology, 15 of which have been in the hospitality industry. He joined Cendyn in 2022 as part of an acquisition, and before joining the company, he was the co-founder and CTO of a tech startup in the hospitality sector. In that role, he built an industry-first guest management and marketing platform, migrated products to the AWS cloud, designed and built a SaaS hotel booking engine, and more.

Upon joining Cendyn as SVP of software engineering and later SVP of global engineering, he continued to lead research and development teams as they transitioned from stand-alone product development teams into one common engineering workforce, increasing agility and quality. He has been responsible for re-architecting a key CMS product, driving down cloud costs by 70 percent, and laying the foundation for a true SaaS product.

“We are extremely fortunate to have Yakesh. He has been instrumental in helping Cendyn move towards consolidating our product portfolio, and his extensive experience in developing disruptive technology for the hospitality sector has enhanced our efforts. Yakesh’s expertise in R&D is unparalleled, and combined with his proven leadership track record, he is already playing a vital role in propelling our company forward,” CEO Jack Blaha said in a statement.