Actabl has launched ProfitOwner, a business-intelligence platform purpose-built for hotel ownership groups. Designed to provide real-time, standardized data across all properties—regardless of brand or management company—ProfitOwner gives ownership groups direct access to insights to make faster, smarter decisions and take control of portfolio performance.
"ProfitOwner is launching at a time when hotel owners are being asked to do more with less," Lindsey Goedeker, Actabl’s SVP of sales, told Hotel Management. "With sustained inflation, high interest rates and increased scrutiny from capital partners, owners need to make faster, more strategic decisions across their portfolios. Yet access to timely, portfolio-wide insights is not their reality. Operators work hard to deliver reporting, but coordinating and consolidating that information across multiple properties takes time—and time is money.
"ProfitOwner solves for this gap. By centralizing property performance data and delivering daily, standardized insights, it gives hotel owners the visibility they need to navigate today’s volatile market. In a climate where agility and precision are critical, ProfitOwner helps owners operate proactively rather than reactively—enabling smarter decisions, stronger performance and better alignment with their management partners. To put it bluntly, this level of clarity and control is no longer a luxury—it’s a necessity for anyone looking to preserve asset value and navigate a market that necessitates operational precision."
Hotel owners traditionally rely on third-party management companies for performance data, which can lead to reporting delays and inconsistent formats, making it hard to understand insights in real time. ProfitOwner solves this by consolidating data into a single dashboard that provides clear, consistent, and structured reporting across different brands and management companies, according to the company. This empowers ownership groups with direct access to their data but also supports management companies by streamlining reporting requests, preserving workflows, and strengthening trust and transparency between both parties.
For example, a hotel-ownership group with properties across multiple brands or management companies might wait days—or even weeks—to receive performance reports from each group. These reports are often in different formats with inconsistent metrics, leading to an additional lag in understanding when owners want to consolidate their data. With ProfitOwner, the same group can log into a single dashboard to see standardized, up-to-date performance data across all properties. They can immediately compare average daily rate, revenue per available room, or labor costs at one location in one city and an independent boutique in another city. From there, they can quickly identify underperformance or operational inconsistencies and make data-informed decisions without the need to wait for a custom report.
Helping with Today's Challenges
Goedeker elaborated on how this can help hotel owners with the challenges they are facing today:
"Today’s hotel owners are contending with economic pressure on all sides—rising labor costs, tighter cash flow and greater demands for transparency from lenders. Many are also growing or diversifying their portfolios, which adds new layers of operational complexity.
"ProfitOwner meets these challenges by streamlining access to performance data across the entire portfolio. It eliminates the wait for manual reporting and empowers owners to spot trends, compare properties, and act on daily insights—without relying on one-off reports or digging through spreadsheets. This enables more confident portfolio oversight, more productive conversations with management teams, and ultimately, better outcomes for both owners and operators.
ProfitOwner integrates with ProfitSword, Actabl’s business-intelligence solution for hotels, enabling fast implementation and immediate access to standardized data across an entire portfolio. While any ownership group can use ProfitOwner, regardless of whether their management companies use ProfitSword, the integration offers added advantages to groups already leveraging ProfitSword. For these users, ProfitOwner seamlessly connects to existing data sources, accelerating setup and delivering real-time insights with minimal effort. Actabl also provides admin services to ensure data is always mapped correctly and accurately. Self-service dashboards make it easy for ownership teams to monitor financial performance, compare properties side-by-side and act quickly on trends or emerging issues. By limiting access to transactional systems, ProfitOwner also improves data security while reducing reporting lag and empowering faster, more confident decision-making powered by daily insights.
The new solution also benefits management companies. By directing owners to a centralized dashboard, it reduces the need for ad hoc reporting and helps protect sensitive operational data. Finance and operations teams gain back time, while ownership groups receive a consistent, up-to-date view of portfolio performance while preserving internal workflows and strengthening transparency between parties.