Hospitality technology company Mews has acquired Swedish-headquartered revenue-management software provider Atomize. Atomize enables real-time price optimization, unlocking what Mews described in a statement as “huge revenue opportunities” for hotels.
“In an industry where bookings can happen at any time, making informed decisions in real-time is crucial,” Richard Valtr, founder of Mews, said in the statement. “Traditional revenue-management systems often result in hoteliers resorting to blanket price changes. This is why we are so excited to bring Atomize onboard to equip our customers with predictive insights and market data, empowering them to maximize revenue.”
Founded in 2016 by Leif Jägerbrand, Atomize is designed to turn complex market data into actionable insights, offering optimal pricing in real time, up to two years into the future, while minimizing manual interventions. Atomize has customers in more than 50 countries across five continents.
Its main capabilities include:
- Real-time dynamic pricing: Powered by smart algorithms, Atomize RMS continuously monitors market demand, booking patterns, competitor rates and more to automatically adjust room rates in real time;
- Granular room level pricing: Hotels can optimize rates down to an individual room type (based on market demand), guest preferences and the perceived value of each room type, leading to more effective revenue optimization;
- Multiproperty and group pricing capabilities: One centralized platform to enable consistent revenue management for multiproperty chains and groups, while accounting for each property’s unique market conditions; and
- Automation and human-control: Atomize combines pricing algorithms with the flexibility for hoteliers to guide their pricing strategies.
“Atomize has been one of our key strategic partners since 2018 and together we have helped hundreds of customers to seamlessly manage both revenue and operations,” said Mews CEO Matt Welle. “Bringing the expertise of the Atomize team and the world-class product into the fold is a huge milestone for Mews as we continue to transform hospitality.”
“Becoming part of the Mews family marks an exciting new chapter for Atomize and the hospitality industry at large,” said Leif Jägerbrand, founder and chairman of the board at Atomize. “We see tremendous potential to bring hoteliers a more comprehensive approach to managing revenue and operations. By aligning our strengths, we’re better positioned to support hoteliers in delivering exceptional guest experiences while boosting profitability. We believe the future of hotel technology lies in smart, unified solutions, and this partnership brings us one step closer to realizing that vision.”
“We couldn’t be more excited about being part of the Mews family,” said Alexander Edström, CEO of Atomize. “With Atomize now part of Mews, it marks an exciting new chapter for the entire hospitality industry as we unite our advanced revenue-management technology with. Mews’ comprehensive platform. This creates long-term possibilities to innovate further, deeper and faster, setting new standards for operational intelligence and revenue optimization. Together, we are creating a foundation for the next generation of hoteliers to thrive, not just today, but in a rapidly evolving industry that demands forward-thinking, scalable solutions.”