Outrigger Resorts & Hotels expands SynXis Retailing

Outrigger Resorts & Hotels has adopted Sabre's SynXis Retailing solution across its portfolio of resorts.

The company was an early adopter of SynXis Retailing at two of its properties and has committed to implementing the solution across its remaining 12 resort properties. Outrigger Resorts & Hotels is the first major customer to upgrade from the standard dynamic packaging functionality on SynXis Booking Engine to the advanced capabilities of SynXis Retailing. 

"We're thrilled to deepen our collaboration with Outrigger Resorts & Hotels as they expand their adoption of SynXis Retailing," Frank Trampert, SVP, global managing director of community sales, Sabre Hospitality, said in a statement. "This partnership highlights the power of our retailing solutions to transform guest engagement, drive total revenue generated per room, and empower hoteliers to deliver dynamic, tailored experiences across the entire guest journey. Outrigger's decision demonstrates their dedication to staying ahead in the competitive luxury hospitality market."

By utilizing Sabre's retailing tools, Outrigger can merchandise hotel spaces, services and experiences to help guests access personalized options at every touchpoint.  

"We are excited to upgrade to SynXis Retailing to deliver exceptional guest experiences that go beyond just a room stay. The platform is user-friendly and integrates seamlessly into our existing booking process, allowing us to offer a wide range of options to our guests, including the ability to customize their dream vacation," said Josh Haddadi, senior digital solutions manager, Outrigger Hospitality Group.  

Outrigger Resorts & Hotels, which operates 38 properties in beachfront destinations across Hawaii, the Asia-Pacific region and the Indian Ocean, has been a Sabre customer since 2017.