Hotel technology provider SHR has launched its new AI Assistant to help hoteliers overcome operational challenges.
An embedded solution, AI Assistant automates content creation within its central-reservation systems and customer-relationship platforms. Designed to eliminate the inefficiencies of manual content management, the AI Assistant streamlines multilingual updates, ensures messaging consistency and enhances accessibility compliance, helping hoteliers avoid penalties while improving the guest experience, according to Houston-based SHR.
SHR’s AI Assistant is designed to eliminate operational bottlenecks by instantly generating optimized room descriptions, promotional messaging, and image alt-text, reducing manual workload and ensuring consistency across all platforms. Within the CRM, hoteliers can refine AI-generated content by modifying tone, length, and style to align with their brand voice, according to Rodrigo Jimenez, CEO of SHR.
“Our new AI Assistant is not just about saving time, it’s about ensuring every guest touchpoint delivers the right message, in the right language, with the right level of detail to drive bookings and revenue,” Jiminez said in a statement. “It’s the first step in a series of AI-driven enhancements we’ll be introducing over the coming months to help hotels elevate every stage of the guest journey.”
With hotel teams facing increasing operational pressures, SHR’s AI Assistant can help reduce manual workloads while ensuring that content remains accurate, engaging, and aligned with brand messaging, according to the company. SHR’s AI Assistant is available now as part of its CRS and CRM platforms.